Privacy Policy
Last Updated: January 15, 2026
Effective Date: January 15, 2026
Peridale is committed to protecting your privacy and handling your personal information responsibly. This Privacy Policy explains how we collect, use, store, and protect your data when you use our services or visit our website.
1. Information We Collect
Personal Information
When you book tours or contact us, we collect:
- Name and contact details (email address, phone number)
- Postal address for service delivery when necessary
- Payment information processed through secure third-party processors
- Dietary requirements or mobility considerations for tour planning
- Emergency contact information for multi-day tours
Automatically Collected Information
When you visit our website, we may collect:
- IP address and browser type
- Pages visited and time spent on our website
- Referring website addresses
- Device information and operating system
2. How We Use Your Information
We use collected information for the following purposes:
- Service Delivery: Processing tour bookings, coordinating accommodations, arranging transportation, and communicating tour details
- Customer Communication: Responding to inquiries, providing tour information, sending booking confirmations, and addressing concerns
- Service Improvement: Analyzing website usage to improve our services, understanding customer preferences, and developing new tour offerings
- Legal Compliance: Meeting regulatory requirements, maintaining business records, and responding to legal requests when necessary
- Marketing Communications: Sending information about new tours or services (only with your consent, and you may opt out at any time)
3. Legal Basis for Processing
We process your personal data based on:
- Contract Performance: Processing necessary to deliver tour services you have booked
- Consent: Marketing communications and optional data collection where you have provided explicit consent
- Legitimate Interests: Website analytics, service improvement, and business operations that don't override your privacy rights
- Legal Obligations: Compliance with Malaysian data protection laws and tourism industry regulations
4. Data Sharing and Third Parties
We share personal information only when necessary:
- Service Partners: Highland accommodations, estate contacts, and transportation providers receive necessary information to deliver your tour
- Payment Processors: Secure third-party payment services process transactions (we do not store complete payment card details)
- Analytics Providers: Website analytics services help us understand site usage (see Cookie Policy for details)
- Legal Requirements: We may disclose information when required by law or to protect our legal rights
We do not sell personal information to third parties for their marketing purposes.
5. Data Security
We implement appropriate technical and organizational measures to protect your information:
- Encrypted data transmission using SSL/TLS protocols
- Secure storage systems with access controls
- Regular security assessments and updates
- Staff training on data protection practices
- Breach notification procedures complying with regulatory requirements
While we take reasonable precautions, no internet transmission is completely secure. We cannot guarantee absolute security of data transmitted to our website.
6. Data Retention
We retain personal information for specific periods:
- Booking Information: Retained for seven years after tour completion for accounting and legal purposes
- Marketing Consents: Retained until you withdraw consent or three years of inactivity
- Inquiry Data: Retained for two years after last contact if no booking results
- Website Analytics: Aggregated data retained indefinitely; individual data for 26 months
We delete or anonymize data when retention periods expire unless legal obligations require longer storage.
7. Your Rights
You have the following rights regarding your personal data:
- Right to Access: Request copies of personal information we hold about you
- Right to Rectification: Request correction of inaccurate or incomplete data
- Right to Erasure: Request deletion of your data under certain circumstances
- Right to Restrict Processing: Request that we limit how we use your data
- Right to Data Portability: Receive your data in a structured, machine-readable format
- Right to Object: Object to processing based on legitimate interests or for marketing purposes
- Right to Withdraw Consent: Withdraw consent for data processing at any time
To exercise these rights, contact us at [email protected]. We will respond within one month of receiving your request.
8. Cookies and Tracking
Our website uses cookies and similar technologies. For detailed information about cookies we use, how to manage your preferences, and opt-out options, please see our Cookie Policy.
9. International Data Transfers
We primarily process data within Malaysia. Some service providers may store data in other countries. When data is transferred internationally, we ensure appropriate safeguards are in place through standard contractual clauses or adequacy decisions under Malaysian data protection law.
10. Children's Privacy
Our services are not directed to individuals under 18 years of age. We do not knowingly collect personal information from children. Parents or guardians book tours on behalf of minors and provide necessary information for tour participation. If we become aware we have collected data from a child without parental consent, we will delete it promptly.
11. Changes to This Policy
We may update this Privacy Policy periodically to reflect changes in our practices, legal requirements, or services offered. We will post the updated policy on this page with a revised "Last Updated" date. For significant changes, we will provide additional notice through email to registered users or prominent website notification. Continued use of our services after changes take effect constitutes acceptance of the updated policy.
12. Contact Information
For questions about this Privacy Policy, to exercise your data rights, or to discuss data protection concerns:
Email: [email protected]
Phone: +60 4-637 2891
Postal Address:
Peridale
39 Jalan Sultan Ahmad Shah
10050 Penang, Malaysia
If you believe we have not addressed your data protection concerns adequately, you have the right to lodge a complaint with the Personal Data Protection Commissioner of Malaysia.